Smartphone Marketing

Smartphones are taking over from standard mobile phones and the ability to access the web so quickly and easily through these devices has responded in a growing number of businesses investing in Smartphone marketing. There are a number of different ways that you can capitalize on this growing trend including SMS marketing, mobile website marketing and App marketing.

While SMS marketing is effective both on our old mobile devices as well as on the new smartphones, it is mobile website marketing and App marketing that are the big winners. Mobile website marketing makes use of an easy to read template of your website to be hosted along your normal website. Making use of re-directs, you can ensure that people visiting your site from a mobile device will automatically be directed to your easy to read mobile site. Although mobile websites do make use of some of the interactive features of your smartphone, they are not always as interactive as they can be.

Why Apps are So Popular for Smartphone Marketing?

Mobile Applications for small business take your mobile website that much further with interactive features which can be used to create content to use for your marketing as well as to reward your customers. Making use of the GPS feature to offer turn by turn directions to your business as well as offering GPS discount vouchers to anyone who visits your store at pre-designated times make use of the phones built in features to enhance your customers experience.

What makes Apps stand out from mobile websites the most is the convenience for the end user as well as for your business. Customers can achieve far more with the touch of a single button and as we are now becoming more prone to instant gratification and prefer to complete tasks that are easy to perform, Apps make things like telling a friend about a special discount they have just received as easy as touching a button. This one touch word of mouth promotion tool makes App marketing so popular with many companies experiencing a massive growth in their downloads through this single tool.

Mobile marketing is here to stay and there are numerous companies that can offer you quality apps for the same price as converting your website into a mobile site. The additional features that can be included such as shopping cart, loyalty programs, survey forms and free push notifications ensure that smartphone marketing can be both cost effective and will add huge value to your customers experience with your brand.

How to Lower Your Car Insurance Rates Online

There are many ways to lower you car insurance rate some a bit more challenging than others. The list below is by no means the only ways to lower your rates, but definitely reflects the most common methods to insure that you are obtaining the lowest car insurance rates online that are possible.

Protect your credit rating: Nowadays, insurance companies will compile an insurance score when calculating your insurance rates. This score is significantly impacted by your credit score. This results in the following formula- the lower your credit score the higher your insurance rates and of course a higher credit score will reflect a lower rate on your car insurance.

Shop Around: This looks simple, but in today's world of instant gratification, consumers are sometimes quick to make decisions and fall for a company's claim of offering you the highest rate. The best way to rate shop is to go online and visit one of those sites that will provide you with quotes from multiple insurance companies and even place them in a graph so you can do a full analysis yourself.

Change your cars drive status: What do I mean? When insurance companies pose the question how many miles do you drive to work and / or school- there is a purpose behind it. The further you drive the more chances you have to get into an accident. Considering that a lot of us are changing our modus operandi to and from work / school due to escalating gas prices (car pools, bikes, etc) -it behooves you – (and of course your premium rate) to inform your company of your change in weekly driving arrows.

Before you purchase that new or even used car look into the insurance costs associated with that vehicle: Your car insurance rates are based on how much your vehicle costs, its safety features (anti-lock brakes, anti-theft devices), its theft record in your city, and even the parts (that revved up v8 engine might come with a higher insurance rate than the v6).

Get Married and / Older: Now this one of those things that just has to happen- but if you fall within the "I just got married" or "I just got older" it is time to do some rate shopping. A lot of insurance companies offer multi-car discounts and without doubt your insurance rates will continue to drop over your lifetime. The older you are the more responsible you are.

Remain Loyal: If you have home owners or rental insurance consider getting your car insurance from the same company. Almost every insurance company will discount your insurance when you carry more than one policy with them

Change your occupation: Now depending on what you do for a living this might be impossible, however a recent study shows that people in more stressful occupations such as (lawyers, company executives, etc) tend to drive while on the phone, drive faster, and are more accident pron. Because of these they have proportionately higher rates than for instance- teachers.

Be a good student: Most insurance companies will discount your car insurance rates if you are in high school or college and you maintain "B" average or better.

Take defensive driving classes: Insurance companies look favorably on those who take the initiative on learning how to drive safer, and they will reward you with lower rates if you do so.

Increase your deductibles: The higher your deductible the lower your rates. Of course a high deductible is no fun if you get into an accident. Do a cost analysis. If your monthly premium on associated with your low deductible is significantly more than your monthly premium with a higher deductible you might be better off and actually save some money with the higher deductible and the lower rate.

Research other available discounts: Each auto insurance company will have its own set of discounts, depending on where you live and of course that particular insurance companies policies.

How SMS Marketing Could Benefit Your Business

The use of SMS marketing in B2C is becoming a popular way to advertise to consumers through their mobile phones. Businesses normally approach mobile phone providers to send off content using SMS (short message service) messages to mobiles. SMS texts can be received by all mobiles making SMS marketing extremely invasive but also effective. The key from a B2B perspective is to find the right balance and use this marketing channel in the right circumstances.

SMS marketing can also be sent through platforms capable of SMS broadcasting such as vMail. The areas where SMS can be of use vary greatly between industries. Mobile phone providers themselves use this method to encourage subscribers to upgrade their service and to let them know about seasonal promotions. People can also subscribe to SMS advertisements and promotions through their phone to receive SMS alerts whenever something new is posted from for example an online retailer.

The automation of parts of the sales cycle is one area where SMS marketing can help out at a B2B level. By allowing users to sign up for newsletters, competitions or updates through their phone, a business can reach audiences that might not engage through traditional marketing channels. By building a list of phone numbers, a company can begin to do promotions or update their target market on new items relevant to their audience. They can send out a mass text message to all the customers that have signed up on a certain date and are due for renewal of their contract.

SMS marketing can unlike billboards, television advertisements and magazine advertisements reach anyone wherever they are. Most people have their phones on them at all hours of the day and will check their phones if they receive an SMS message alert. This allows for a very quick response on campaigns. For example, Walls ice-cream teamed up with o2 very recently using SMS marketing combined with thermal mapping. Walls were able to send SMS messages to people that were in areas of a certain temperature.

One of the key components of an SMS campaign is that the person who is targeted must be able to opt out of the advertising or opt out of their subscription to the advertising. Usually this is done by sending a stop message the SMS. This stop code allows people to stop receiving these advertisements should they no longer want the product and it is a requirement for creating a SMS marketing campaign.

Many phone providers and SMS companies will allow small businesses to buy runs of SMS advertising. This is where a company can pay for just a short code or small run of advertising. SMS marketing can then be tailored for just about any budget and also targeted to phones based on local registration and local telephone service providers.

SMS marketing is a great tool that can be used to help businesses grow and extend the reach to alternative target markets, no matter where they are.

Travelpro Lite Luggage

Travelpro has introduced to the public the newest series of the Travelpro Lite Walkabout collection: Travelpro Walkabout Lite 4, Travelpro Maxlite, Travelpro Maxlite2 and Travelpro Hydrogen Lite. The Travelpro Lite collection is packed with traditional features and style but in a more lighted weight design. The Travelpro Walkabout Lite 2 and the Travelpro Walkabout Lite 3 series were a huge success when first introduced.

The classic timeless look of Travelpro luggage, as well as its durable materials and practical design ensure that your investment in quality bags will last you for many years to come.

Some of the newest features in this collection include; multiple pockets for organizing your travel items, extremely lightweight due to new fabricating methods and materials along with removable garment extensions for versatility. The luggage collections are built to suit any budget and come complete with matching Totes and rolling Carry-On luggage.

The story behind Travelpro┬« began in 1987, when a Northwest Airline 747 pilot invented The Original “Rollaboard┬«” wheeled luggage, an innovation that dramatically transformed the ease of modern-day travel. Larger pieces feature handles and wheels to make ease of racing through airports and train stations, as well as cities around the globe.

You’re first introduction to Travelpro was probably when you saw the luggage being dragged by flight crews through airports as they race from destination to destination. This luggage is the choice of most airlines personnel because of its durability and reputation.

Any way you want to roll whether it is the Rollaboard or Spinner model, the choice is yours. You’ll be so happy with your luggage that you won’t even need to think about it. Instead of worrying about what you’re going to pack your items in, you can now start thinking about what you want to bring with you.

Travelpro can pack you for an overnight business trip or a month tour of Europe. The luggage is streamlined to hold a surprising amount of clothing and other items while remaining compact enough to comply with the check-in carry-on standards of the TSA and most major airlines.

From garment bags and suitcases to executive/computer briefs, rolling duffel bags, totes and backpacks, Travelpro® has long been a brand of choice for more than 500,000 flight crews and frequent travelers worldwide.

You will be able to view and purchase the Travelpro Lite collection at most luggage retail stores or Internet luggage sites such as: eBags.com; Luggageonline.com and Luggagetogo.com.